Frequently Asked Questions
We
will try to answer some questions that you might have. If you still
have questions please contact us for more information about what we
can do for you and your company.
Q: What type of surveys do you perform?
A:
We use only an online survey tool, which
gives us the ability to reduce cost in the survey process.
Online surveys are reported to have response rates of 25% to 35%
compared to a mailed survey response rate of 5%. The downside is
that individuals that do not have access to a computer are not able
to complete the survey. We do not do telemarketing or selling
of any kind. Our survey's are research driven and our objective is
to obtain the opinion of the person completing the
survey.
Q: How do you handle Online Surveys?
A: There are many ways we are able to perform online surveys: one is
for us to send a survey request to an email list that you provide
us; another is for us to send you a link to our online survey and
you send a survey request to your email addresses; one other way is
for you to put a link on your web site and respondents go to your
web site and click on the link to complete the online survey;
another way is for us to put a link to the online survey on our web
site and you let the potential respondents know where to go to
complete the survey.
Q: How often is the survey performed?
A: This is up to you and the information you need. We can perform a
one time survey or we can perform survey's as many times per year as
you require. A survey performed over time is able to gauge trends
between survey's.
Q: How do I know I will get my monies
worth?
A: We can not guarantee that outcome, but we should be able to help
you understand your customers, employees, markets, etc.
better than you had without performing any marketing research. If
you are able to implement strategic change or tactical action steps based on the data
obtained from a survey, you should be more than able to prove a
return on your investment.
We will guarantee that we will be able to create 3 Strategic Action Items from each survey.
Q:
How do I get my reports?
A: We will create a PowerPoint presentation with charts and graphs
of every question asked in the survey, respondents comments will
also be included. We will also identify key areas of interest,
which we call WOW POINTS.
We will also include at Least 3
Strategic Action Items based on the WOW POINTS. This
PowerPoint presentation will be emailed to you and if requested an
online webinar will be scheduled for the presentation to you or a
group of people. This online webinar can be recorded and a copy sent
to you.
Q: What are the benefits of using a
third party?
A: We offer another way of obtaining information (from customers,
employees, suppliers and others) than from you or others in your company. Often
an individual will not answer questions truthfully and honestly when
the questions are being asked directly from the company or person in question.
A third party can typically obtain unfiltered, unbiased feedback
that can not be obtained any other way. Employees, especially, give
better feedback when that survey is performed by a third party.
We
abide by the Code of Conduct and the ethics guidelines of the
Marketing Research Association,
of which we are member.
Those Ethical Guidelines include:
- Respondent cooperation should be voluntary
- Researcher's identify should be disclosed to respondents
- Respondents' rights to anonymity should be safeguarded
- Privacy
policy statements should be posted online
- Data security should be maintained
- Reliability and validity of findings should be disclosed to
the public
- Researchers interviewing minors should adhere to the
Children's Online Privacy Protection Act
- Unsolicited email should not be sent to those requesting
not to receive any further email.
·
Q: What is the difference between Market Research and Marketing Research?A: Market Research deals with gathering information about a defined market, size, trends, etc. Marketing Research covers a much wider range of issues including what could be strategic issues. It might include market research it usually entails a broader range of research related topics and issues.