Our Employees
Jack
M Hollis PRC
President & Founder
In addition to starting Silloh Market Research in 2007, he was recently the Chairman and CEO of Hollis Technologies LLC, which was the franchisor of the $40 million national retail computer chain, Computer Renaissance. Jack owned and operated the Computer Renaissance franchise from 2000 to 2007.
At Hollis Technologies, Jack worked with individuals to create, maintain and grow their small retail business, by helping them operate a Computer Renaissance store. Before the purchase, Jack was the largest franchisee in the Computer Renaissance system, owning five stores in the Central Florida market.
Prior to
starting Hollis Technologies, Mr. Hollis served as head of Strategic
Intelligence at Publix Super
Markets Inc. in
Lakeland, Florida, from June 1996 to June 1998. Before working on
Strategy at Publix, Jack started and managed the Marketing
Research Department from 1988 to 1996.
While at Publix, Jack was responsible for:
- assessing the business environment that Publix operated in,
- developed a scenario planning model for looking at future
strategic influences on the business,
- reviewed Publix' customer intimacy strategy,
- recommended new strategies based on future scenarios,
- assessed gaps in current operation versus new strategies,
- developed a model for a Competitive Analysis process,
- helped write and implement a Continuous Improvement Process, and
- developed and implemented a new market entry process for the
analysis and execution of entering geographic markets new to Publix.
As head of the Market Research Department at Publix, Jack worked on
the Psychographic Segmentation model to identify the Strategic
Consumer Segments of Publix along with all Qualitative and
Quantitative consumer research projects.
According
to the Marketing Research Association "When you hire a market
researcher with the coveted PRC (Professional Researcher
Certification), you know you're retaining a highly skilled,
qualified and dedicated market research expert. Achieving your PRC
validates your knowledge of the industry. " Jack currently holds the
"expert PRC" distinction.
Jack graduated from the University of Florida,
majoring in Psychology.
For the past 8 years Jack has been a member of TEC Group 2060 in Tampa, Fl.
Jack has been or is currently involved with the following Community activities: Chamber of Commerce of Lakeland, FL; Chamber of Commerce of Lake Wales, FL; past Chairman of the Board All Saints' Academy; Leadership Lakeland XXLL; past Board of Directors United Way of Central Florida; past Board Member Imperial Symphony Orchestra; past Board Member Lakeland Family YMCA.